Every returned item is inspected piece by piece, cleaned, and sanitised — wood treated, fabric washed at high temperature. Books and paper guides are never reused; you always receive fresh copies. Anything that doesn't pass inspection is removed from circulation. If something in your kit isn't right, we replace it without fuss.

A prepaid return label comes in every box. Repack the toys, stick the label on, and drop it at your nearest collection point — or hand it to the courier when your next kit arrives. The £5 credit is applied automatically.

Then it's doing its job. There's no fixed return deadline — keep the kit as long as your baby needs it. And if one toy has become the toy, tell us when you return the rest and we'll sort something out.

No. Returning is always optional — it's how you collect the £5 credit and how the toys get a second life, but nothing is forced. Most families find they're glad to see the clutter go.

Around five to seven toys matched to your baby's stage, plus a printed playguide that walks you through every item. From around seven months, kits also include a board book. No batteries, no screens. Materials are mainly wood, fabric and board, independently tested to UK toy safety standards (UKCA).

First kits ship in August 2026. Founding members get first pick of launch stock, matched to the stage you tell us at pre-order. After that, a new kit arrives roughly every two months.

Anytime, with no minimum term. And your first kit carries a 14-day full refund guarantee — if it's not right for your family, send it back and we'll return every penny.

Each kit is put together by toy designers, each with a master's in toy design, working with a paediatric occupational therapist, and follows the developmental stages of the first two years. We choose a small number of well-made things over a large number of forgettable ones — that is the whole philosophy.