Ten kits. One for every stage of the first two years.
Each kit is matched to a stage of your baby's development — five to seven well-made toys, age-appropriate books or flashcards, and a printed playguide.
0–2 months0–2 Months Kit
For the smallest weeks, when babies see bold contrast before colour. High-contrast cards, a still crib mobile, a soft vision ball, a wooden teether ring and a lovey — built for watching, soothing and the very first focus.
3–4 months3–4 Months Kit
Hands are waking up. As your baby starts to swipe, bat and reach, this kit brings an elephant rattle, a tummy-time mirror, fabric blocks and a rolling drum — rewarding the first deliberate reach and steadier tummy time.
5–6 months5–6 Months Kit
Everything goes to the mouth now. Safe textures and gentle sounds — an elephant teether, a spinning drum, a sensory-ball basket and a soft cloth book — invite two-handed play and the joy of making something happen on purpose.
7–8 months7–8 Months Kit
Sitting up opens a new view, and hide-and-find begins. An object-permanence box, soft building blocks, a wooden egg and cup, a hedgehog roller, texture cards, and our first board book, “My Body Moves”.
9–10 months9–10 Months Kit
Crawling and pulling up change everything. Shape puzzles, a stacking tower, a turn-the-lid box and multifunction blocks for a busy mind and mobile body — plus our bedtime board book, “Hello, Moon”.
11–12 months11–12 Months Kit
The first birthday. A push-balls set, mirror puzzle and shape sorter reward a toddler on the edge of walking and first words — alongside our board book “Rosie’s Day”.
13–15 months13–15 Months Kit
A steadier walker with real intent. Nesting cups, a ball drop, a cylinder block and a sorting box build focus and coordination, with our board book “A Day with Granny” to grow early language.
16–18 months16–18 Months Kit
Imitation becomes imagination. A planting puzzle, touch-and-match board, stacking rocket and a Montessori activity set feed a toddler who wants to copy everything — with our board book “Porridge with Daddy”.
19–21 months19–21 Months Kit
Coordination and early logic leap ahead. A pound bench, lacing beads, pattern pegs and a magnetic animal puzzle, with our board book “My Playdate with Maya” to stretch vocabulary.
22–24 months22–24 Months Kit
Nearly two, and fiercely independent. A buckle activity pillow, jigsaw puzzle, shape-sorting box and twisting cube build dexterity and problem-solving — rounded off with our board book “Arthur Turns Two”.
One simple price
Every kit is £50, less £5 back when you return the previous one. With kits arriving every two to three months, that works out from £15 a month for toddler kits and £22.50 for the youngest. No tiers, no contracts.
Start at any stage
Tell us your baby's age and we begin at the right kit. The subscription moves with them, roughly every two months.
Cancel anytime
No minimum term, and a 14-day full refund on your first kit. If it isn't right, send it back.
Find the right kit for your baby's stage.
Kits from £45. Founding members get first pick of launch stock in August 2026.
Pre-order your first kit